Celebrating Mumpreneurs: Jasmine Chong of Shekinah SG, Triderma SG

With Mother's Day just around the corner, join us in our 7 week series of Celebrating Mumpreneurs as we celebrate mothers who go beyond just carrying for their little ones. 



Today, we would like to introduce to you a special mumpreneur, Jasmine Chong, mother of three lovely boys, advocating for Triderma's range of creams here in our local grounds. 


1. Share with us, a little bit about your motivations for starting your business.
I came down with a bad bout of hand eczema after the birth of my second son and I tried all kinds of eczema creams in the market but none seemed to really helped, except for steroids. However, I heard about the side effects of steroids and knew I couldn’t use it for long. One day at a college gathering I chanced upon this tube of TriDerma Eczema Fast Healing cream and tried it - this began my journey of bringing in this cream from the USA and being its distributor. At the same time, I was a full time SAHM but also praying for God to open doors for me to do something that allows flexibility so that I can care for my children as well.
2. What are some of the struggles you faced as a mumpreneur and how did you overcome them.
Promoting Triderma in Singapore has been a challenge as this brand is not well known here, despite being a strong market player from the United States for the past 27 years. I find that Singaporeans generally stick to the familiar brands.
3. What do you think sets your product/brand apart from your competitors and why.
Our proprietary AP4 aloe vera Complex is the main ingredient in all of our Triderma creams. It contains more than 200 healing properties to help reduce swelling, fight bacteria and soothe pain. What we love best is that its a botanical range but with medical strength, so no harmful chemicals are used on yours or your child's skin. 
4. Share with us, what do you hope to achieve with your product/brand in the next year.
My goal is to be able to introduce Triderma creams into the medical channels (pharmacies, hospitals, clinics), and to also bring in its skincare range as well.
5. For our Celebrating Mumpreneurs Series, share with us your words of wisdom to aspiring mumpreneurs.
Never stop praying. When prayer becomes your habit, miracles become your lifestyle.